A Brisbane plumbing business misses fourteen calls in a week. A Perth GP clinic has three staff on the phones and a queue in the waiting room. A Melbourne conveyancer loses a file because nobody picked up on a Friday afternoon. All three go looking for an AI receptionist, and all three hit the same wall: every vendor’s website says roughly the same thing, half of them will not tell you what it costs, and almost none of them will tell you where your callers’ data ends up.
This is a comparison of six AI phone platforms available to Australian businesses in 2026: AiDial, Retell AI, Sophiie, RingCentral AI Receptionist, Johnni AI and Healthengine Helen. It is organised by feature rather than by vendor, so if you only care about warm transfer or Australian data residency you can read that one section and leave.
Every provider, every feature, side by side
Twenty-one lines, six providers, one table. The upper half is the shopping list most businesses start with: who owns the company, where the data lives, what the thing can actually do on a call, and what it costs to get in the door. The lower half is the part almost nobody publishes.
That lower half is where the market thins out fast. These are the controls that decide whether an AI receptionist is safe to put in front of patients, clients or claimants — and for most providers there is simply nothing on the public record either way. A not published cell is not an accusation that a capability is missing. It means you will have to ask, and get the answer in writing before you sign.
Scroll the table sideways for every provider →
| Feature | AiDial | Retell AI | Sophiie | RingCentral AIR | Johnni AI | Healthengine Helen |
|---|---|---|---|---|---|---|
| What you are buying | ||||||
| Australian company | Yes Sunshine Coast, QLD | No United States | Yes Gold Coast, QLD | No US, with AU sales | Yes | Yes Perth, WA |
| AU data residency published | Yes Hosted and AI-processed in Australia | No AWS US regions | Not published | Not published | Not published | Partial “Australia or the United States” |
| Warm transfer to a human | Yes Private briefing + acceptance gate | Partial Transfer, no briefing stage | Partial Team routing and escalation | Partial Routes by name, location, keyword | Yes “Warm transfers” | Yes Smart Transfers with summary |
| SMS | Yes Included in every plan | Partial Paid add-on | Yes Large allowances | No Not in AIR | Yes | Planned Not yet live |
| Outbound calling | Yes Campaigns, separate plans | Yes Batch calling | Yes Calling and reactivation | No Inbound only | Yes | Planned Smart Recalls |
| Compliance controls | Yes Consent, redaction, retention, encryption | Partial SOC 2, HIPAA-ready, PII at extra cost | Not published | Partial HITRUST, not trained on your data | Not published | Partial Privacy Act 1988 stated |
| Key industries | Health, NDIS, legal, finance, real estate, trades, childcare, public sector | Any — horizontal platform | Trades and services | Any — general SMB | Trades, accounting, real estate, auto, tourism | GP clinics only |
| Australian support | Yes Same team that builds it | No Email and community | Yes | Partial AU sales line | Yes | Yes |
| Setup fee | None Setup done for you | None You do the work | Not published | Not stated | Not published | Not published |
| Entry price | $149/mo | US$0.07–0.31/min | $99/mo | A$62/mo | Not published | Not published |
| Published integrations | 22 named | 6 named | 7 named | Salesforce, HubSpot, Zoho | 7 named | Best Practice, Pracsoft |
| Controls, compliance and safeguards | ||||||
| Feature | AiDial | Retell AI | Sophiie | RingCentral AIR | Johnni AI | Healthengine Helen |
| Consent captured on the call | Yes Express or implied, per project | Not published | Not published | Not published | Not published | Not published |
| State recording-consent laws handled | Yes | No US frameworks | Not published | Not published | Not published | Not published |
| PII removed before storage | Yes Included, AU patterns | Partial +US$0.01/min | Not published | Not published | Not published | Not published |
| Transcript encryption | Yes Envelope encryption | Not published | Not published | Not published | Not published | Partial “End-to-end encryption” |
| Retention period you control | Yes Includes 7-year | Not published | Not published | Not published | Not published | Not published |
| Caller identity verification | Yes Lookup, questions, SMS code | Not published | Not published | Not published | Not published | Not published |
| Knowledge base on your own content | Yes | Partial +US$0.005/min | Yes | Yes Site, FAQs, documents | Not published | Not published |
| Sentiment and quality scoring | Yes | Partial +US$0.10/min after 100 | Not published | Partial FAQ and cost analytics | Yes Automatic call scoring | Not published |
| AU public holidays by state | Yes | Not published | Not published | Not published | Not published | Not published |
| Voicemail / machine detection | Yes | Yes | Not published | Not published | Yes | Not published |
Entry prices are not like-for-like. AiDial, Sophiie, Johnni AI and RingCentral AIR sell a finished receptionist on a monthly plan; Healthengine Helen sells only into GP clinics running Best Practice or Pracsoft; Retell AI is a developer platform billed per minute that you or an agency still have to build on. The pricing section below prices all six against the same business.
If you only have five minutes, three of those rows do most of the eliminating. Data residency rules out any provider that cannot tell you which country your callers’ recordings and transcripts sit in. Outbound calling rules out RingCentral AIR outright, and Helen until Smart Recalls ships. And the setup fee row matters more than it looks: a platform that needs a paid custom build is a platform you cannot cheaply walk away from six weeks later if it turns out not to suit you. The rest of this article is those rows, one at a time, with the working shown.
Pricing: nobody counts the same thing
Here is the real problem with AI receptionist pricing in Australia. Six providers, five different units of measurement. One charges per call, one per minute, one per call and per message and per something called an “AI Action”, one bills per minute in thirty-second blocks rounded up, and two will not tell you anything until you get on a call with a salesperson.
| Provider | What is metered | Entry price | What that includes | Overage |
|---|---|---|---|---|
| AiDial | Calls, up to 5 connected minutes each, plus SMS | $149/mo | 60 calls, 60 SMS | $2.49 per extra call |
| Sophiie | Calls received, SMS sent, and “AI Actions” | $99/mo | 30 calls, 300 SMS, 150 AI Actions | Not published |
| RingCentral AIR | Minutes, billed in 30-second blocks rounded up | A$62/mo | 100 minutes | A$0.80 per minute |
| Retell AI | Minutes, unbundled into separate components | US$0.07–0.31/min | Nothing bundled; US$10 starting credit | Not applicable — pure usage |
| Johnni AI | Not published — “a custom build plus a flat monthly” | Not published | — | — |
| Healthengine Helen | Monthly subscription plus call minutes | Not published | “A generous number of call minutes” | “A fixed rate”, unspecified |
AiDial and Sophiie prices are AUD. RingCentral is the published Australian price. Retell publishes in USD.
Sophiie’s third meter deserves a closer look, because it is the one most likely to surprise you. Their pricing page sets an “AI Actions” allowance alongside calls and SMS — 150 a month on Starter, 1,500 on Pro — but the page does not define what counts as an action. Their own FAQ also refers to per-seat pricing, which does not appear on the plan cards. Neither of those is a criticism of the product; they are just two variables you cannot model before you talk to them.
RingCentral’s thirty-second rounding is the other one to watch. A ninety-five-second call bills as two minutes. Across a hundred and fifty calls a month that rounding quietly adds around thirty-five billable minutes you did not use.
Whether per-call or per-minute suits you depends on a detail most businesses have never measured: how long your calls actually run. In our own production data the pattern is consistent across clinics, advisers and trade businesses — roughly a third of calls end inside a minute, about four in five finish under three minutes, and only around one in twenty runs past five. But that small tail is heavy. Those few long calls can account for well over half of all the minutes in a month. On per-minute billing they are what blows out the invoice; on per-call billing they are absorbed. If your callers mostly want opening hours and a booking, per-call pricing will usually be cheaper and far more predictable. If your calls routinely run ten minutes, price both ways before you commit.
The same business, priced six ways
To make the units comparable, here is one realistic business: an established clinic or trade operation taking 150 answered calls a month. Across roughly 3,000 real production calls on our own platform, the blended average call runs about 1.8 minutes, so 150 calls is about 270 minutes of talk time. That is the number every row below is priced against.
| Provider | Plan you would need | Monthly | What you are getting, or not getting |
|---|---|---|---|
| Retell AI | Pure usage, no plan | ~A$95–110 | Platform cost only. You or an agency build, host and maintain the agent. US-hosted. |
| RingCentral AIR | A$62 base + 170 overage minutes | ~A$198 | Before 30-second rounding, which pushes it closer to A$230. No SMS. No outbound. |
| AiDial | Scale | $249 | 150 calls and 150 SMS included. Australian-hosted and processed. Free setup, no lock-in. |
| Sophiie | Pro | $299 | 500 calls and 2,500 SMS — far more than this business needs. Starter’s 30 calls is far too few. |
| Johnni AI | Custom | Not published | Quote required. Their own blog puts the Australian market at $300–$1,000+ a month. |
| Healthengine Helen | Custom | Not published | Quote required, and only if you are a GP clinic on Best Practice or Pracsoft. |
We are not the cheapest line in that table and we are not going to pretend otherwise. Retell is dramatically cheaper per unit, because you are buying an engine rather than a car. RingCentral undercuts us at this volume, because it does less — no SMS, no outbound, and no published statement about where Australian call data is processed. The honest summary is that AiDial sits in the middle of the market and the case for it is what surrounds the calls, not the call price.
“At 150 calls a month, what is my total invoice — including every meter, every add-on and any per-seat charge?” Ask for it as a number, in writing, in Australian dollars.
Where your callers’ data actually goes
This is the question Australian buyers ask last and should ask first. Under Australian Privacy Principle 8, if you send personal information overseas you generally remain accountable for what happens to it. For a health service provider that obligation applies regardless of turnover. A phone call to a medical clinic contains health information, which is sensitive information under the Privacy Act 1988, and an AI receptionist transcribes, analyses and stores every word of it.
Of the six, only one publishes a clear Australian answer. AiDial hosts and processes calls in Australia on every plan, and the optional Compliance Pack commits to full Australian data residency with no overseas AI model calls. Retell is transparent in the other direction: its platform runs on AWS regions in the United States, with in-region processing only via custom enterprise arrangements. Healthengine sits in between — its privacy policy states that information is stored “in a secure data warehouse in either Australia or the United States”, which is a genuine disclosure and also an ambiguity worth resolving before you sign.
There is a distinction inside that question worth separating, because vendors often answer only half of it. “Hosted in Australia” usually means the application and database sit in an Australian data centre. It does not tell you where the artificial intelligence runs. A platform can store your records in Sydney and still send every sentence of every call to a speech-recognition service and a language model overseas for processing — and under APP 8 that transfer is the disclosure that matters, not where the row eventually rests. When you ask about residency, ask about the models separately from the storage.
Sophiie, Johnni and RingCentral AIR publish nothing specific on where Australian call data is processed. Being an Australian-owned company is not the same as Australian data residency; plenty of local businesses run on offshore infrastructure, which is a perfectly legitimate choice as long as you know about it and can document it in your own privacy assessment.
“Name the country and region where call audio, transcripts and AI model inference each happen — and confirm no part of the pipeline leaves Australia.”
What it can actually do on the call
Every provider says it transfers calls. Very few mean the same thing by it. A cold transfer dumps the caller onto a ringing extension with no context — the human picks up and starts from nothing, which for the caller is indistinguishable from being put through by a switchboard that was not listening. A warm transfer briefs the human first.
Healthengine’s Smart Transfers are the clearest competitor example: reception sees the caller’s identity, the reason for the call and a conversation summary before the phone even rings. Johnni advertises warm transfers as a headline feature. AiDial runs a private briefing stage where the AI speaks to the staff member first and can require them to actively accept before the caller is connected — so a call never lands on someone who has walked away from their desk, and a failed transfer falls through to a backup destination rather than dying. RingCentral routes by name, location and keyword, which is intelligent routing rather than briefing. Retell provides a transfer function for you to build around.
On SMS, the split is stark. AiDial and Sophiie bundle messaging into every paid plan — AiDial matches SMS to call allowance at 60, 150 and 400, Sophiie is far more generous at 300 to 10,000. Johnni includes SMS and email. Retell charges a US$20 monthly service fee plus a cent per message. RingCentral AI Receptionist does not do SMS at all. Helen’s two-way patient messaging is announced but not yet live. If your workflow is “answer the call, then text them the booking confirmation”, that single row eliminates two of the six.
Outbound calling narrows it further. AiDial, Sophiie, Johnni and Retell all do it; RingCentral AIR is inbound only; Helen’s recall calling is on the roadmap. Outbound in Australia also carries obligations the inbound side does not — the Do Not Call Register Act 2006, calling-hour restrictions and consent evidence you may have to produce later. AiDial runs those checks before each dial and records the evidence against the call; the other providers do not publish how they handle it.
One more thing that rarely makes it onto a feature list: what happens when three people ring at once. A human receptionist puts two of them on hold; an AI receptionist should answer all three simultaneously, and most here do. Sophiie, Johnni, Helen and AiDial all handle concurrent calls, and Helen makes a point of it — no hold queue for patients. Retell includes twenty concurrent calls and charges for more beyond that. The number to ask for is your ceiling, because concurrency is the thing that quietly caps you on your busiest morning of the year, and that is usually the morning you bought the system for.
“When the AI hands a call to my staff, what exactly does my staff member hear or see before they speak — and what happens if nobody picks up?”
Compliance, and what the word is doing
“Compliant” on a vendor website usually means one of three quite different things: an American certification, a general assurance, or actual controls you can configure and evidence. Retell holds SOC 2 and is HIPAA-ready with a BAA — genuinely useful, and both are US frameworks that do not map onto the Privacy Act. RingCentral is HITRUST certified and states it does not train on your data. Healthengine states Helen is built to align with the Privacy Act 1988. Sophiie and Johnni do not publish compliance detail.
For a regulated Australian business the practical checklist is narrower than any certification logo. Recording consent law varies by state and territory, so a national operation has to work to the strictest standard rather than the one where head office happens to sit. Sensitive information — health, and anything touching legal or financial advice — needs express consent, not implied. Financial advice records carry a seven-year retention obligation under ASIC requirements. And under the Notifiable Data Breaches scheme you have to be able to assess and report an eligible breach, which means knowing what was stored, where, and for how long.
Those are the controls in the lower half of that table, and they are why AiDial ships a consent step on the call itself, redacts personal details out of transcripts before anything is written to storage, encrypts the originals, and lets each business set its own retention period. For a plumber, most of that is overhead. For a psychology practice or a financial adviser, it is the difference between a tool you can deploy and one your own privacy assessment will not clear.
The part buyers most often overlook is the recording itself. Every one of these platforms produces a transcript, and most produce an audio recording, which means a searchable archive of your customers’ personal information now exists somewhere it did not exist last month. Three questions settle it: who inside the vendor’s organisation can play back one of your calls, whether the recording is encrypted at rest, and what happens to all of it if you cancel. Ask them before the trial rather than after, because by the time you leave, the archive has already been built.
“Show me where the call recording consent script is configured, and show me a transcript with personal details redacted.” A demo of both takes two minutes if it exists.
Industry fit and the software you already run
An AI receptionist that cannot write into your booking system is an answering machine with better manners. Integration depth matters more than integration count, and the six split cleanly by who they were built for.
Sophiie and Johnni are trades-first and it shows in their integration lists — ServiceM8, Simpro, ServiceTitan, Xero, QuickBooks. Sophiie goes furthest here, bundling quoting, invoicing, dispatch and a mobile field app, so for an electrician it is closer to an operating system than a receptionist. Helen goes the other way: two integrations, Best Practice and Pracsoft, but wired directly into the appointment book so patients can genuinely reschedule themselves. RingCentral connects to Salesforce, HubSpot and Zoho, which suits a sales-led business. Retell integrates with whatever you build.
AiDial publishes 22 integrations across practice management, bookings and CRM — Cliniko, Halaxy, PracSuite, Amelia, Simple Salon, Phorest, ServiceM8, Google, Outlook and Apple calendars, Calendly, Acuity, HubSpot, Zoho and others — because it is built for eight industries rather than one. That breadth is the trade-off against a vertical tool: Helen will always know more about a GP appointment book than a general platform does, and if you are a GP clinic on Best Practice that is a real argument in her favour.
Support, setup and what happens on a bad Friday
When the AI mishandles your busiest hour, the useful question is who answers the phone and what time zone they are in. AiDial, Sophiie, Johnni and Healthengine all support Australian businesses from Australia. RingCentral has an Australian sales line but is a global operation. Retell’s free tier is email and community support, with 24/7 coverage reserved for enterprise contracts — for a five-person business in Toowoomba, an overnight email round trip to California is the reality.
Setup fees are the other thing to pin down, because this is where an advertised monthly price stops being the price. AiDial publishes free setup, done for you, with month-to-month billing and no lock-in contract. Retell has no setup fee because there is nothing to set up — the build effort is yours. Sophiie, Johnni and Healthengine do not publish setup costs, and third-party reviews have previously reported four-figure setup charges in this market, so it is worth a direct question rather than an assumption.
Which one actually fits you
You are a GP clinic running Best Practice or Pracsoft and want patients rescheduling themselves in the appointment book
Healthengine Helen
You are a trade business and want the phone, the quote, the invoice and the job dispatch in one platform
Sophiie
You have developers or an agency, want the lowest possible unit cost, and US data processing is not a problem
Retell AI
You want the cheapest way to stop missing inbound calls, and you need no SMS, no outbound and no residency guarantee
RingCentral AIR
You are in a regulated industry — health, legal, finance, NDIS — and need Australian processing, consent capture and redaction you can evidence
AiDial
You want SMS and outbound campaigns alongside the receptionist, on published Australian pricing
AiDial or Sophiie
Two of those rows do not point at us, which is the point. A GP clinic already on Best Practice will get more out of Helen than out of a general platform, and a developer chasing the lowest unit cost should be on Retell. Choosing the tool that fits is a better outcome than choosing ours.
Sources and method
Every competitor claim above comes from that provider’s own public website, checked on 23 August 2026. Where a provider does not publish something we have written “not published” rather than inferring it from a review site — several third-party comparisons of this market are working from pricing that has since changed. AiDial figures come from our own published pricing page and our production call data. Pricing moves; re-check before you decide.
| Provider | Source checked 23 August 2026 |
|---|---|
| AiDial | aidial.com.au pricing page; production call data across five client projects |
| Retell AI | retellai.com pricing page and published compliance documentation |
| Sophiie | sophiie.ai pricing page and plan comparison table |
| RingCentral AIR | ringcentral.com Australian AI Receptionist pages, including published overage disclaimers |
| Johnni AI | johnni.ai product pages and published cost articles |
| Healthengine Helen | practices.healthengine.com.au Helen product pages; Healthengine privacy policy |
Frequently asked questions
What does an AI receptionist cost in Australia?
Published entry pricing in August 2026 runs from A$62 a month for RingCentral AI Receptionist with 100 minutes, to $99 for Sophiie Starter, to $149 for AiDial Core. For a business taking around 150 calls a month, expect roughly $200 to $300 a month from a packaged Australian provider. Providers who do not publish pricing generally quote higher.
Is my call data stored in Australia?
Only if the provider says so explicitly. Of the six here, AiDial publishes Australian hosting and processing, Retell publishes US hosting, Healthengine states Australia or the United States, and three publish nothing. An Australian ABN tells you nothing about where the servers are.
Can an AI receptionist transfer a call to a real person?
All six can pass a call to a human, but the experience differs. Ask whether the transfer is warm — meaning your staff member is briefed on who is calling and why before they speak — and what happens when nobody answers.
Do I need the compliance features if I am a small business?
If you are a health service provider, yes — the Privacy Act applies to you regardless of turnover. Otherwise the Act generally applies above $3 million in annual turnover, though recording consent laws apply to everyone in every state.
Why do so many providers hide their pricing?
Usually because the price depends on a custom build, or because it varies enough that a single number would mislead. It is not automatically a red flag, but it does mean you cannot compare options without booking several sales calls — which is exactly why we publish ours.
Talk to an Australian team about it
AiDial is an Australian-owned voice AI platform built on the Sunshine Coast, hosted and processed in Australia, and supported by the same people who build it. If you want to hear how it handles your actual calls, try a live demo, look over the pricing, or book a short call and we will tell you honestly whether we are the right fit.


